Article by hi joiney
2006 1 month, “Japanese Economic News” published an article for the whole of Japan Game Whom the industry good news?? After the nightmare of 9 consecutive years of contraction, the Japanese game industry finally ushered in the dawn of recovery. In 2005, the console market in Japan in 2004 expanded by 6.2% to 454.7 billion 30 million yen. Japanese game market is largely due to the expansion of these two handheld PSP and NDS developing a new market space, making successive decline in mainframe hardware Sell Explosive growth in the amount of 46.9% to 163.9 billion 60 million yen. NDS of 400 million units of which the sales volume to become Japan’s best-selling 2005 Games . PSP and PS2 placing him 2,3 seats, sales were 222 million and 213 million units. However, careful interpretation, “Japanese Economic News” in this report will find that the Japanese game market still has many disadvantages concern. Although a substantial expansion of the hardware market, but slightly lower overall software sales. In fact, in the two new handheld Enter the Dragon, Advertisement Offensive overwhelming circumstances, the significant growth of hardware sales for granted. There are two new PSP in the case of stimulation, software sales are still showing downward trend, the Japanese game industry’s future is far from optimistic as people think … … Devastated the Japanese game industry Under “FAMI links” publisher Enterbrain released statistics, the peak of the Japanese game market is flourishing in 1997, when the market was 660.3 billion yen. After 9 consecutive years of contraction, Japan’s overall market has shrunk by one third. Japan Computer Entertainment Supplier’s Association for the Tokyo Game Show the audience survey, less than one-third of people are playing games, nearly 4 percent of the audience to play games in the past has now given up the game. Audience participation game show like this, ordinary people is even more worrying. The Japanese seem to be moving away from their pride with car Zeng game industry. Game industry in Japan, when enveloped in the gloom, the U.S. and European game industry is continuing its advance, market expansion Herald, has been denied again. In 2005, the U.S. video game market, a new high, the total sales of 10.5 billion, an increase of 6 percent. The European market is a good situation, and the United States continued to narrow the gap between. Just a few years, the Japanese share of the global gaming market has been reduced from 40% to less than 20%. Looking at Japan Games Market, sales of only several thousand sets of the game everywhere. Past the one million masterpiece appeal as the old. March 16 listing of “Final Fantasy XII” was the “FAMI hand” out of evaluation, however, although the first of its sales and “FFX” roughly equivalent to the sale in a few days to face difficulties, there have been massive medieval market, a substantial discount sell second-hand games. Throughout 2005, in Japan, selling over one million sets of the actual game is only a “GT Racing 4.” Other small and medium manufacturers of small Make Is devastated, sales appalling. Monopoly Consequences Why the Japanese game market peak in 1997? From the situation of the industry was not hard to see that now the crux of the Japanese game industry. 1997 years history of the Japanese game industry Competition The most intense year. PS In the “Final Fantasy VII” for such large, led by unstoppable, no two of momentum 1:00; Saturn burst of dying before the last light, launched the “Dead or Alive,” “Super Robot World War II F “,” Bright Power III “and many other classics; just sale near N64 is also struggling to develop the market. The general pattern of this period is the PS to strong lead, followed by Saturn, and N64 with Nintendo’s reputation still more than prestige; the strength of three very close games can be said to be the only time in history a true Three Kingdoms. While this state to maintain the balance of power has not been long enough to allow competition of the market is extremely active, the three next generation game consoles makes the mature market of potential players to be fully tapped. Hardware market, multi-polar pattern on the scale of the expansion of the gaming market has a number of the active promotion of significance. On the one hand, the diversity of hardware to a more abundant choice of players to help expand the market audience and; the other hand, considerable strength, the presence of multiple hosts help game publishers of cross-platform development, to improve the game total sales; In addition, because the hardware market competition, the host company in marketing, software development, on the third party to draw full fields will be exhausted, which distribution channels in the game, game development and other activity to promote the market of. After 1998, with the growth of PS, Saturn gradually put on the market, N64 complete defeat of Japan, the Japanese game market from the formation of a dominant situation. 98 ~ 99 year period, as PS user base in leaps and bounds to surge out of the Nintendo era SFC strict control of third-party system began to have a free hand to launch a large number of the PS high-quality work. So this period of shrinking Japanese game market, mainly in the Saturn and N64 sales plummeted, PS Department of forces still shows the rapid growth momentum. However, in 2000, after Sony Japanese video game market began to show substantial negative impact of monopoly. PS2 listed immediately after the collapse of the DC hard to build a fortress for nearly two years, have no doubt that the PS took dominance. However, from the Japanese game market is shrinking drastically year after year ushered in distress situation, no wonder the Japanese PS2 game market is shrinking as the culprit. table for the hardware green, purple for the software, light yellow for online games “FAMI links” published in 2005, the Japanese game market trends (05 after the projection data) show that from 2000 to 2001, the Japanese game market, mainly the decline in software sales greatly reduced. Since 2000, the market exist two main host PS and PS2, but PS2 has a smooth succession in 2001, PS gradually put on the market, PS This is one of the software market suddenly shrinking. After 2001, PS2′s sprint period has expired, NGC and Xbox overwhelming advantage in the PS2 they will be unable to fill their market space, resulting in the hardware market continues to shrink. Clearly, relying on a single host supports the Japanese video game market up there is too much risk. In addition, the monopoly of the market also weakened the sense of crisis Sony. Sony Union as the strongest
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